fifteen shades, numbered deep to light. the number on the stamp is the number here.
colour reads differently on every screen. check in daylight, against dry hair, at the root — not the ends.
01 · jet black
flat, blue-black. no warmth at all.
02 · natural black
black with a soft brown break in the light.
03 · darkest brown
near-black until the sun hits it. neutral.
04 · chocolate
deep and warm. red sits underneath.
05 · chestnut
warm mid-brown, copper in the light.
06 · ash brown
cool mid-brown. no red anywhere.
07 · mushroom
grey-brown, muted. the quiet one.
08 · golden brown
warm, honeyed, still brown.
09 · dark blonde
the line between brown and blonde. warm.
10 · honey blonde
golden and rich. unmistakably warm.
11 · ash blonde
cool blonde. beige, not yellow.
12 · beach blonde
sun-lifted. warm but soft.
13 · caramel
the warmest in the range. amber all the way through.
14 · platinum
pale and cool. almost white.
15 · bleach blonde
the lightest. bright, clean, no beige.
between two shades? go darker. hair reads lighter against skin than it does in the hand.