shade guide

the shades, numbered deep to light. the number on the stamp is the number here.

colour reads differently on every screen. check in daylight, against dry hair, at the root — not the ends.


01 · jet black
flat, blue-black. no warmth at all.

02
resting.

03 · darkest brown
near-black until the sun hits it. neutral.

04 · dark chocolate
deep and warm. red sits underneath.

05 · warm brown
warm mid-brown. golden in the light.

06 · rooted ash
cool ash brown, softly rooted. no red anywhere.

07 · rooted mushroom
dark root into muted grey-brown. the quiet one.

08 · golden brown
warm, honeyed, still brown.

09 · rooted bronde
brown and blonde at once. shadowed root, ribbons of both.

10 · rooted blonde
grown-out on purpose. dark root melting into golden blonde.

11 · natural blonde
soft, believable blonde. the one that passes for grown.

12 · sandy blonde
sun-lifted. warm but soft.

13 · copper
the warmest in the range. red-orange all the way through.

14 · platinum
pale and cool. almost white.

15 · bleach blonde
the lightest. bright, clean, no beige.


between two shades? go darker. hair reads lighter against skin than it does in the hand.